QR codes for real estate
Buyers see your sign when you're not there. A QR code turns that moment into a listing view, a virtual tour or a booked viewing.
Where QR codes help
For-sale signs
Link the sign to the listing page with photos, price and floor plan. Make it dynamic and reuse the sign for the next property.
Make a Link QR code →Virtual tours and videos
Open a walkthrough on YouTube or Vimeo straight from the flyer.
Make a YouTube QR code →Directions to the open house
A maps code takes visitors to the door, or the right car park.
Make a Google Maps QR code →Example: one sign, many listings
An agency prints sign riders with a dynamic code labelled 'Scan for photos and price'. When a house sells, they change the code's destination to the next listing and move the sign.
Scan statistics show most scans happen at weekends between 10 am and 2 pm, so the agency schedules open houses then.
Get it right first time
- Signs need large codes: about 15 to 20 cm for reading from the pavement.
- Use a dynamic code so signs can move between properties.
- Link to a mobile-friendly listing, not a large PDF.
- Print the agent's phone number too, for people who prefer to call.
Questions people ask
Real estate
How big should a QR code on a for-sale sign be?
About one tenth of the reading distance. From 2 meters, make it about 20 cm wide.
Can I see how many people scanned my sign?
Yes, with a dynamic code. You'll see scans by day, country and device.
Read next
More ideas
Make your first code in under a minute
Free, private, and checked to scan before you download.
Create a QR code