QR codes for marketing campaigns
QR codes make print measurable. Each poster, flyer and ad can have its own dynamic code, so you know which placements bring visits, sign-ups and sales.
Ideas
Where QR codes help
In practice
Example: a city poster campaign
A gym runs posters at 20 bus stops. Each poster has its own dynamic code, named by location, all pointing at the same landing page with UTM tags.
After two weeks, a handful of stops account for most of the scans. The gym moves the remaining budget to similar locations and swaps the offer on the low performers without reprinting.
Tips
Get it right first time
- One dynamic code per placement makes results comparable.
- Promise a clear benefit next to the code.
- Send people to a page made for that campaign.
- Add UTM tags to see conversions in your analytics.
Questions people ask
Marketing & ads
How do I measure a QR code campaign?
Use dynamic codes for scan counts per placement, and UTM tags on the destination to see visits and conversions in your analytics.
Can I change the offer after printing?
Yes, with a dynamic code. Change its destination and every printed code follows.
Guides
Read next
6 min readHow to track QR code scansDynamic code statistics, UTM tags and what the numbers mean.6 min readStatic vs dynamic QR codes: which one do you need?What each kind stores, what it costs, and a simple rule for choosing.6 min readQR code best practices: 10 rules for codes people actually scanCalls to action, placement, design and landing pages that work.
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