YouTube QR code: send people to a video, channel or playlist from print
Video explains what print can't: how to assemble it, how to cook it, what the show looks like. A QR code puts that video one scan from the box, the flyer or the menu.
Which link
- A video: use the Share link (youtu.be/...). It opens in the YouTube app when installed.
- A channel: your channel URL or handle (youtube.com/@name).
- A playlist: the playlist link; good for a series of tutorials.
- A timestamp: add ?t=90 to start at 1:30, for 'skip to the part about assembly'.
Make the code
Choose the YouTube type, paste the link, add a play-button sticker or your logo, and a caption such as 'Watch the 2-minute setup'. Make it dynamic if you ever want to swap the video (a new version, a seasonal ad) without reprinting the packaging.
Where it pays off
- Product packaging: unboxing and setup videos reduce support tickets.
- Restaurant menus: the chef, the farm, the recipe.
- Posters and flyers for events: the trailer.
- Property listings: the walkthrough.
- Business cards for creators: the showreel.
Measure it
YouTube counts views, but it can't tell you which box or flyer brought them. One dynamic code per placement does: scans per day, country and device in your dashboard.