Instagram QR code: make one with your logo, and track who scans it
Instagram will give you a QR code from the app, and it works. But it's a fixed purple pattern you can't brand, you can't change what it opens, and you'll never know whether anyone scanned it. A custom code fixes all three.
What the code should open
The Instagram type takes your username and makes a link that opens your profile in the Instagram app when it's installed, or on the web when it isn't. Want the code to open a specific post, a Reel or a shop? Use the Link type with that URL instead.
Make it look like you
- Put your logo or a sticker in the middle; error correction is raised automatically so it still scans.
- Use your brand colours for the modules and keep the background light.
- Pick a frame with a caption: 'Follow us' or your handle.
- Try a template from the gallery if you'd rather start from a design.
Track where followers come from
Switch on Dynamic code before you download. Make one dynamic code per place (window sticker, packaging, event badge) and the dashboard shows scans per day and city for each. You can also repoint a code to a campaign page later without reprinting.
Where it works
- Packaging and thank-you cards for online shops.
- Café counters and menus.
- Event badges, conference slides and stall banners.
- Business cards and email signatures (as a small image).
- Choose the Instagram type and enter your username. No @ needed.
- Add your logo, colours and a caption frame. Keep the code dark on light.
- Turn on Dynamic code if you want scan counts. Free for your first three codes.
- Download PNG for screens and SVG or PDF for print. Test-scan the proof.